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The art of conversation | Chattering classes | Economist.com

The art of conversation | Chattering classes | Economist.com

For those of more modest accomplishments, but attached to conversation as one of life's pleasures and necessary skills, there is a lively market in manuals and tip-sheets going back almost 500 years, and a legacy of wisdom with an even longer history. One striking thing about the advice is how consistent it remains over time, suggesting that there are real rights and wrongs in conversation, not just local conventions.

The principle that it is rude to interrupt another speaker goes back at least to Cicero, writing in 44BC, who said that good conversation required “alternation” among participants. In his essay “On Duties”, Cicero remarked that nobody, to his knowledge, had yet set down the rules for ordinary conversation, though many had done so for public speaking. He had a shot at it himself, and quickly arrived at the sort of list that self-help authors have been echoing ever since. The rules we learn from Cicero are these: speak clearly; speak easily but not too much, especially when others want their turn; do not interrupt; be courteous; deal seriously with serious matters and gracefully with lighter ones; never criticise people behind their backs; stick to subjects of general interest; do not talk about yourself; and, above all, never lose your temper.

Probably only two cardinal rules were lacking from Cicero's list: remember people's names, and be a good listener. Each of these pieces of advice also has a long pedigree. At a pinch you might trace the point about names back to Plato. Both found a persuasive modern advocate in Dale Carnegie, a teacher of public speaking who decided in 1936 that Americans needed educating more broadly in “the fine art of getting along”. His book “How to Win Friends and Influence People” is still in print 70 years later and has sold 15m copies. To remember names, and to listen well, are two of Carnegie's “six ways to make people like you”. The others are to become genuinely interested in other people; smile; talk in terms of the other person's interests; and make the other person feel important.

Cicero's rules of conversation seem to have been fairly common across cultures as well as time, if varying in strictness. It might reasonably be said that Italians are more tolerant of interruption, Americans of contradiction and the English of formality, for example. These rules of conversation also intersect with those of politeness more generally, as formulated by two American linguists, Penelope Brown and Steven Levinson, the pioneers of “politeness theory”.
Courtesy counts

The Brown and Levinson model says, roughly speaking, that Person A probably does not want to be rude to Person B, but in the way of things, life may sometimes require Person A to contradict or intrude on Person B, and when that happens, Person A has a range of “politeness strategies” to draw on. There are four main possibilities, given in ascending order of politeness. The first is a “bald, on-record” approach: “I'm going to shut the window.” The second is positive politeness, or a show of respect: “I'm going to shut the window, is that OK?” The third is negative politeness, which presumes that the request will be an intrusion or an inconvenience: “I'm sorry to disturb you, but I want to shut the window.” The fourth is an indirect strategy which does not insist on a course of action at all: “Gosh, it's cold in here.”

The first three of those options are plain instrumental speech, and are the sort of approaches that the conversation manuals warn you against. The fourth one alone leads into the realm of conversation as such. Here the purpose of speaking is not so much to get a point across, more to find out what others think about it. This principle of co-operation is one of the things that sets conversation apart from other superficially similar activities such as lectures, debates, arguments and meetings. Other qualities which help to define conversation include the equal distribution of speaker rights; mutual respect among speakers; spontaneity and informality; and a non-businesslike ambience. The last of these was well caught by Johnson when he defined conversation as “talk beyond that which is necessary to the purposes of actual business”.

If conversation, and politeness, do have common features across time and culture, it is not all that surprising that newer manuals will find little to add in terms of fundamental principles. They can, however, offer specific tips which are useful in the right circumstances, and these, too, change little with the years. “Never recount your dreams in public,” wrote the anonymous author of “Maximes de la Bienséance en la Conversation”, one of the first manuals of conversation published in France, in 1618. Margaret Shepherd, author of “The Art of Civilized Conversation”, a manual published in America in 2006, offers the same prohibition. Among the ill-judged remarks that she calls “saboteurs of small talk”, she includes “self-absorbed comments like ‘I had the strangest dream. You were in it. Uh, let me try to remember it’.”

The more modern the manual of conversation, the more concrete its advice is likely to be. Ms Shepherd offers seven quick ways to tell if you are boring your listeners, which include: “Never speak uninterrupted for more than four minutes at a time” and “If you are the only person who still has a plate full of food, stop talking.” Her checklist of things best not said to the parent of a newborn baby should be memorised for future use. It comprises: “What's wrong with his nose?” “Should he be that colour?” “Isn't he awfully small?” “Shouldn't you be breast-feeding?” “Did you want a boy?” “Is he a good baby?” “He looks like Churchill!/She looks like ET!” “It's really cute!”

It is easy enough to see the usefulness of such tips, but they capture none of the joy which comes from the mastery of conversation. For enthusiasts conversation is an art, one of the great pleasures of life, even the basis of civilised society. Mme de Staël, a great talker and intellectual of the French ancien régime, called conversation “a means of reciprocally and rapidly giving one another pleasure; of speaking just as quickly as one thinks; of spontaneously enjoying one's self; of being applauded without working...[A] sort of electricity that causes sparks to fly, and that relieves some people of the burden of their excess vivacity and awakens others from a state of painful apathy”.

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